TELLO VISION · Product film
Product films that make product use clear.
A product film should help the right customer understand what the product does, how it is used or what sets it apart. From there, we choose what needs to appear on screen.
Tell us the film's purpose, where it will be used and when you need the material. Location, scope and any travel are agreed before the assignment starts.
Image, rhythm and story.
Start with the question the customer needs answered
Choose one main purpose: demonstrate a task, show a material or explain an important difference. Describe the audience and where the film will appear. A product-page film may need more explanation than a short clip intended to attract interest in a feed.
In the brief, we review the product, available samples, desired settings and claims that need support. This informs the visual plan, lighting, props and any text or voice-over.
Plan filming and delivery together
The assignment can include ideas, script or visual planning, filming, editing, colour and sound within the agreed scope. When different aspect ratios are needed, framing and graphic areas are planned before filming.
Agree on the main film, any shorter versions, subtitles, languages and file formats. Material rights, music and the number of feedback rounds should also be clear before production begins.
What affects scope and budget?
The number of products and settings, demonstrations, participants, specialist shots, sound and versions affect the proposal. There is therefore no meaningful standard price for every product film.
Describe the viewer's next step: reading more, requesting a quotation or booking a demonstration. This helps us choose the right ending and makes it easier to judge whether the film serves its purpose.
Questions before production
Can the film be used on both the web and in advertising?
Yes, if usage and versions are planned in the brief. A main film often needs shortening, subtitles or different framing for another placement. This is specified in the proposal.
Do we need a finished script?
No. A clear purpose, product information and examples of use are enough to start discussing the visual plan and script development.
Find the right film for the purpose
Corporate film
A corporate film can make a business easier to understand before an initial meeting, quotation or recruitment process. Choose a clear audience and a story that can be shown.
Advertising film
In an advert, viewers need to understand quickly why the content is relevant. We plan a clear opening, show the offer and build a way forward that suits the placement.
Plan a product film
Tell us the film's purpose, where it will be used and when you need the material. Location, scope and any travel are agreed before the assignment starts.